Day 3 was the longest day of the conference with sessions starting at 8:30 am and running until 4:00 pm. I attended 6 sessions:
- Getting Started with UA for Mobile Applications
- Best Practices for Working with Video and Compression
- Influencing Product Direction
- Needs Analysis for UA Professionals
- Using Iterative Design and Usability to Create Intuitive Applications
- Integrating Help, Technical Support, and Training Content
Some of the other really popular and “tweet-worthy” sessions were the one on Neuroscience Research, eBooks, and gamification and comics topics. If I could’ve attended more sessions, I would’ve, but you can only attend 1 out the 3 that take place in the same time block. I attended the ones that were most relevant to the work I’m doing now, but would’ve liked to check out those other ones as well (luckily they gave each of us a flash drive that has all of the presentation slides on it!).
The best session I attended yesterday was the one on Integrating Help, Technical Support, and Training Content. I really liked his strategy for using a landing page like a “Help Center” where all of the help content and training material, tutorial/training videos are all in one place. This makes it so much easier for both us and the user. The mobile session was great, but unfortunately I don’t see myself working with mobile devices in the near future at my current job – our customers are government employees. The video session was REALLY informative. I learned so much about video file formats, compression, screen resolution ratios, audio quality, etc.
We had another great networking lunch with topic tables. I sat at the Blog/Podcast table (naturally), and had great conversations with fellow bloggers. Then it was on to more sessions and finally we headed out to the famous Beale Street for dinner and some people went on a Pub Crawl.
We went to Silky O’Sullivans, which was an outdoor bar/restaurant with a live goat pen with a sign that read “Beware of the Irish Diving Goats.”
I had a great time there because I met a lot of interesting people and had great conversations.
I met several people from Microsoft and Dell and found out some insider perspective on working for a software powerhouse. The common thread: they are surprisingly more restrictive and closed-minded that you would think. You hear stories about Google and Facebook’s free and fun work environment and assume that all major technology companies are like-minded, but that is not the case.